Review policy

Last updated: 23 October 2026

Reviews help other business owners decide whether we're the right fit. This page explains how we ask for them and how we show them, in line with the Digital Markets, Competition and Consumers Act 2024 and the CMA's guidance on fake reviews.

How we ask

We send the same request to every client, whatever their experience. We don't offer discounts, gifts or anything else in return for a review, and we don't ask anyone to change or remove a review.

Where reviews come from

The reviews on this website are copied word for word from our Google Business Profile, with the reviewer's name as it appears there. We don't write, edit or select reviews, and we don't hide negative ones on Google.

Reporting a concern

If you think a review is not genuine, please tell us at info@afsbooks.co.uk or report it to Google.